The Specialist – NOP Outreach is responsible for planning and executing outreach initiatives to identify, engage, and mobilise talented students from underserved educational institutions. The role builds and maintains relationships with schools and community stakeholders, promotes awareness of LUMS and the National Outreach Programme (NOP), and supports prospective students throughout the application journey. The incumbent also contributes to programme visibility, outreach planning, reporting, and administrative coordination to strengthen the NOP applicant pipeline.

1. School & College Outreach

• Plan and execute regular awareness visits to government, semi-government, and low-cost private institutions across assigned regions.
• Delivering information sessions on LUMS, financial aid, and the NOP programme tailored to diverse student audiences.
• Identify high-potential students, guide them on eligibility, and connect them to the NOP application process.
• Maintain follow-up communication with schools, counsellors, and shortlisted students.
• Develop regional outreach calendars and ensure completion of visit targets.

 2. Awareness Material & Programme Visibility

• Utilise approved presentations, brochures, and digital content during outreach activities.
• Support the development of localised awareness content suited for underserved communities.
• Coordinate with Communications/MarComms for storytelling, testimonials, and visibility campaigns.
• Provide field insights and feedback to strengthen programme messaging and outreach strategies.

 3. Student Pipeline Development & Support

• Build and maintain a prospective student database from outreach engagements.
• Provide application guidance, timeline reminders, and referral support to interested students.
• Coordinate with the NOP academic and admissions teams for a smooth transition from awareness to application.
• Track conversion from outreach contact to applicant and enrolment stages.
• Implementation and continuous management of the Student Ambassadorship programme and related data

4. Monitoring, Documentation & Reporting

• Maintain accurate outreach records, visit reports, and institutional engagement logs.
• Prepare monthly progress summaries highlighting reach, challenges, and opportunities.
• Develop dashboards and reports highlighting outreach coverage, engagement trends, geographic coverage and programme outcomes, etc.
• Support the preparation of internal reports, donor briefs, and presentations.

 5. Institutional Relationship Building

• Develop sustained partnerships with school leadership, teachers, and community stakeholders.
• Represent the NOP Centre at education fairs and community engagement platforms.

6. Office Administration & Team Support

• Provide logistical support for NOP events, orientations, testing sessions, and workshops.
• Support procurement follow-ups, travel planning, logistics and reimbursement documentation.
• Assist in onboarding and coordinating student volunteers or outreach assistants.
• Support office documentation, compliance and meeting coordination.
• Contribute to staff and student volunteer onboarding, mentoring, and performance tracking.
• Help maintain a culture of professionalism and high performance in the team.

• Knowledge of educational outreach and student recruitment practices
• Understanding of access and inclusion initiatives
• Knowledge of data management and reporting practices
• Excellent presentation and public speaking skills
• Strong interpersonal and stakeholder management skills
• Planning, organisational, and time management skills
• Report writing and documentation
• Microsoft Office proficiency
• Data analysis and spreadsheet management
• Ability to work independently while managing extensive field travel

• Willingness to deliver high-quality work within specified deadlines.
• Integrity and professionalism in all communications
• Student-centric with a service-oriented approach
• Dependable, disciplined, and proactive in task completion.
• Collaborative team player with a positive attitude.
• Assertive yet respectful when managing competing priorities.
• Flexibility to work late evenings and weekends during peak operational periods, as needed.

• At least a BS (Hons.) in Education, Marketing, Social Sciences, or a related field from a reputable, HEC-recognized institution

• Minimum 03 years of relevant experience in educational outreach, student recruitment, community engagement, education programmes, or related roles.

What We Offer:

A Learning Ecosystem

LUMS offers a dynamic work culture that encourages learning and innovation, skills development, and contribution to areas beyond your job role. You will have the opportunity to learn and interact with the best academic minds in Pakistan, as well as to work with highly experienced professionals.

Intellectual Freedom

We believe in the pursuit of knowledge, provide the freedom to explore across different disciplines and value the diverse expression of all community members for mutual learning and advancement.

Benefits

LUMS offers competitive benefits to its academic and professional colleagues including Provident Fund, Group Life Insurance, EOBI for Pension Scheme, Outpatient medical coverage for self and family, and In-patient Health Insurance for self, spouse, and dependent children.

Campus Perks

The LUMS campus offers all the facilities and amenities of a world-class university, including a Sports Complex offering international standard courts for badminton, squash, tennis, basketball and volleyball, a FINA certified 25M swimming pool, and separate gyms for women and men. In addition to the LUMS Dining Center, there is a variety of eateries across campus offering popular cuisines, a breath-taking mosque, a medical centre, the LUMS Library, car parking as well as transport facilities for females, and a professionally run Day Care Center for children of community members.

Discounts

LUMS also provides a wide range of corporate discounts and internal educational discounts to its community as a token of each member’s value to our community. Our internal educational discounts include waiver of undergraduate tuition fees of employees’ children studying at LUMS, scholarships for master’s programs in several schools, and executive development programs offered by the nationally recognized Rausing Executive Development Center (REDC).

LUMS is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace for all our employees. We do not discriminate on the basis of gender, race, religion, caste, ethnicity, age, non-disqualifying physical or psychological disability or social status. Candidates belonging to minority groups are encouraged to apply.