The role is responsible for leading data-driven growth and performance marketing initiatives to support institutional priorities including student recruitment, executive education, donor acquisition, alumni engagement, events, and brand visibility. The position oversees digital marketing strategy, campaign performance, marketing analytics, conversion optimization, and lead generation to drive measurable growth and return on investment.

• Growth & Performance Marketing

  ·       Develop and execute integrated growth marketing strategies aligned with institutional objectives.

  ·       Drive lead generation, application growth, enrolments, donor acquisition, event registrations, and revenue-focused campaigns.

  ·       Lead paid digital campaigns across Meta, Google, LinkedIn, YouTube, Display, Programmatic, and emerging platforms.

  ·       Optimize campaign performance through audience segmentation, retargeting, automation, and conversion-focused strategies.

  ·       Conduct A/B testing for creatives, messaging, landing pages, and customer journeys to improve campaign effectiveness.

• Analytics & Marketing Technology

·        Implement and manage tracking pixels, conversion APIs, event tracking, and tag management systems.

·        Ensure accurate attribution and reporting through GA4, GTM, CRM integrations, and digital analytics platforms.

·        Monitor campaign KPIs including CPL, CPA, CAC, ROAS, conversion rates, and revenue contribution.

.        Prepare performance reports and actionable insights for management and stakeholders

• Digital Experience & Optimization

·        Optimize landing pages, forms, and digital funnels to improve user experience and conversion rates.

·        Support lead nurturing initiatives through email marketing, automation workflows, and retargeting campaigns.

·        Identify and implement new growth channels, AI tools, and marketing technologies to enhance digital performance.

• Vendor & Stakeholder Management

·        Coordinate with internal teams, agencies, and external vendors to ensure timely campaign execution.

·        Manage agency and vendor performance against defined KPIs and deliverables.

·        Collaborate with cross-functional stakeholders to align marketing initiatives with institutional goals.

• Success Metrics

·       Qualified leads generated

·       Conversion rate

·       Cost per acquisition (CPA) & Cost per lead (CPL)

·       Return on ad spend (ROAS)

·       Application volume

·       Revenue influenced by campaigns

·        Strong knowledge of performance marketing and digital growth strategies.

·        Expertise in Meta Ads, Google Ads, LinkedIn Campaign Manager, and analytics platforms.

·        Understanding of attribution models, tracking systems, and marketing technologies.

·        Strong analytical, reporting, and campaign optimization skills.

·        Effective stakeholder management and communication abilities.

·        Results-oriented and data-driven.

·        Proactive and innovative mindset.

·        Strong ownership and accountability.

·        Collaborative and adaptable.

·        Strategic and solution focused.

• At least a Bachelor’s (Hons) degree in Marketing, Business Administration, Communications, from an HEC-accredited university.  Masters degree is preferred. 
• A technical background in CS/MIS will be an advantage.

• At Least 05 years of relevant experience in performance marketing, growth marketing, or digital marketing.

What We Offer:

A Learning Ecosystem

LUMS offers a dynamic work culture that encourages learning and innovation, skills development, and contribution to areas beyond your job role. You will have the opportunity to learn and interact with the best academic minds in Pakistan, as well as to work with highly experienced professionals.

Intellectual Freedom

We believe in the pursuit of knowledge, provide the freedom to explore across different disciplines and value the diverse expression of all community members for mutual learning and advancement.

Benefits

LUMS offers competitive benefits to its academic and professional colleagues including Provident Fund, Group Life Insurance, EOBI for Pension Scheme, Outpatient medical coverage for self and family, and In-patient Health Insurance for self, spouse, and dependent children.

Campus Perks

The LUMS campus offers all the facilities and amenities of a world-class university, including a Sports Complex offering international standard courts for badminton, squash, tennis, basketball and volleyball, a FINA certified 25M swimming pool, and separate gyms for women and men. In addition to the LUMS Dining Center, there is a variety of eateries across campus offering popular cuisines, a breath-taking mosque, a medical centre, the LUMS Library, car parking as well as transport facilities for females, and a professionally run Day Care Center for children of community members.

Discounts

LUMS also provides a wide range of corporate discounts and internal educational discounts to its community as a token of each member’s value to our community. Our internal educational discounts include waiver of undergraduate tuition fees of employees’ children studying at LUMS, scholarships for master’s programs in several schools, and executive development programs offered by the nationally recognized Rausing Executive Development Center (REDC).

LUMS is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace for all our employees. We do not discriminate on the basis of gender, race, religion, caste, ethnicity, age, non-disqualifying physical or psychological disability or social status. Candidates belonging to minority groups are encouraged to apply.