The Digital Content Specialist (Social Media) is responsible for executing LUMS’ social media strategy across multiple platforms and managing the relationship with the external digital agency. The role focuses on coordinating daily social media operations, ensuring timely and accurate publishing, monitoring audience engagement, and maintaining brand consistency across all digital channels. The Specialist acts as a bridge between the internal communications team and external agency partners to ensure that all social media activities align with LUMS’ communication goals and brand identity.

1. Social Media Management and Execution

• Oversee day-to-day execution of LUMS’ social media plan under the guidance of Head of Marketing.
• Manage posting schedules and ensure timely publishing of approved content across all platforms (Facebook, Instagram, LinkedIn, X, YouTube).
• Review and ensure all agency-produced content (copy, visuals, and videos) aligns with LUMS’ tone, guidelines, and objectives before publication.
• Maintain the content calendar and coordinate internal approvals as required.

2. Agency Coordination

• Act as the primary liaison between LUMS and the social media/digital content agency.
• Communicate briefs, campaign requirements, and creative directions clearly to the agency.
• Track deliverables, timelines, and performance, ensuring agency output meets expected quality and brand standards.
• Provide feedback and approvals in coordination with the Digital Media Lead and other stakeholders.

3. Campaign and Event Support

• Coordinate with departments to gather inputs, event details, and highlights for social media coverage.
• Support campaign execution for admissions, events, research highlights, and community initiatives by aligning agency efforts with institutional goals.
• Assist in real-time coverage of events when needed (posting updates, stories, or coordinating agency live coverage).

4. Monitoring, Analytics, and Reporting

• Monitor LUMS’ social media platforms for engagement, audience sentiment, and emerging trends.
• Compile weekly and monthly reports on social media performance, including key metrics and insights.
• Track competitor institutions’ social media presence and identify areas for improvement.
• Highlight content opportunities, audience feedback, and trending topics.

5. Brand Governance and Quality Assurance

• Ensure all social media content adheres to LUMS’ brand identity, visual standards, and messaging guidelines.

• Strong understanding of major social media platforms and their best practices.
• Proficiency with social media management tools (Meta Business Suite, Hootsuite, etc.).
• Ability to analyse and interpret social media metrics and reports.
• Excellent written and verbal communication skills with a sharp editorial sense.
• Familiarity with SEO, paid social campaigns, and digital analytics is a plus.

1.    Coordination and Execution

·    Manages multiple tasks efficiently, ensuring timely delivery of campaigns.

·    Pays attention to detail and follows through on approvals and processes.

·    Demonstrates ownership of assigned responsibilities and maintains accountability.

2.    Collaboration and Communication

·    Communicates clearly and respectfully with both internal teams and agency partners.

·    Builds strong working relationships with stakeholders across departments.

·    Shares updates proactively and escalates issues promptly when needed.

3.    Analytical and Insight-Driven

·    Uses analytics to assess performance and support decision-making.

·    Identifies patterns, trends, and audience behaviors to inform future planning.

4.    Brand Stewardship

·    Understands and upholds the LUMS brand voice, visual identity, and tone across all platforms.

·    Ensures consistency and quality in all content shared externally.

5.    Professionalism and Adaptability

·    Responds positively to shifting priorities and deadlines.

·    Handles feedback constructively and works to continuously improve.

·    Demonstrates integrity, reliability, and a strong sense of institutional responsibility.

• At least a Master’s or Bachelor’s (Hons) degree from an accredited university.

• At least 3 years of experience in social media coordination, digital marketing, or content management.

• Experience managing or working closely with creative or digital agencies preferred.

• Exposure to higher education, nonprofit, or corporate brand environments is an advantage.

What We Offer:

A Learning Ecosystem

LUMS offers a dynamic work culture that encourages learning and innovation, skills development, and contribution to areas beyond your job role. You will have the opportunity to learn and interact with the best academic minds in Pakistan, as well as to work with highly experienced professionals.

Intellectual Freedom

We believe in the pursuit of knowledge, provide the freedom to explore across different disciplines and value the diverse expression of all community members for mutual learning and advancement.

Benefits

LUMS offers competitive benefits to its academic and professional colleagues including Provident Fund, Group Life Insurance, EOBI for Pension Scheme, Outpatient medical coverage for self and family, and In-patient Health Insurance for self, spouse, and dependent children.

Campus Perks

The LUMS campus offers all the facilities and amenities of a world-class university, including a Sports Complex offering international standard courts for badminton, squash, tennis, basketball and volleyball, a FINA certified 25M swimming pool, and separate gyms for women and men. In addition to the LUMS Dining Center, there is a variety of eateries across campus offering popular cuisines, a breath-taking mosque, a medical centre, the LUMS Library, car parking as well as transport facilities for females, and a professionally run Day Care Center for children of community members.

Discounts

LUMS also provides a wide range of corporate discounts and internal educational discounts to its community as a token of each member’s value to our community. Our internal educational discounts include waiver of undergraduate tuition fees of employees’ children studying at LUMS, scholarships for master’s programs in several schools, and executive development programs offered by the nationally recognized Rausing Executive Development Center (REDC).

LUMS is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace for all our employees. We do not discriminate on the basis of gender, race, religion, caste, ethnicity, age, non-disqualifying physical or psychological disability or social status. Candidates belonging to minority groups are encouraged to apply.