The Marketing Specialist is responsible for driving strategic marketing initiatives that strengthen the university’s brand visibility, engage prospective students, and build and maintain strong relationships with schools and counsellors nationwide. The role involves leading the nationwide school outreach programme, supporting campaign execution, and collaborating across teams to deliver impactful marketing and communications outcomes.
School Outreach and Relationship Management
- Lead the Nationwide School Outreach Programme by planning, executing, and covering a significant share of school visits to strengthen relationships and expand the school network.
- Build and maintain strong connections with counsellors and school representatives to enhance brand recognition and deepen engagement across diverse demographics.
- Organise and facilitate information sessions, campus tours, and Q&A interactions with faculty to provide prospective students with meaningful insights into academic and campus life.
School Marketing (SDSB & MGSHSS)
- Serve as the primary point of contact (POC) for the Suleman Dawood School of Business (SDSB) and the Mushtaq Ahmad Gurmani School of Humanities and Social Sciences (MGSHSS).
- Develop and execute tailored marketing strategies for both schools in alignment with institutional objectives.
- Collaborate with faculty and leadership to highlight academic programmes, faculty expertise, student achievements, and research initiatives.
Marketing Campaign Support and Execution
- Work with the digital marketing team to execute campaigns, ensuring timely delivery and alignment with strategic objectives.
- Support content creation for social media and outreach collateral, including photography sessions and video testimonials.
- Provide post-campaign analysis to evaluate effectiveness and inform future strategy.
Budget and SAP Management
- Oversee the marketing budget to ensure efficient allocation of resources across outreach and PR activities.
- Manage SAP PRs (Purchase Requisitions), coordinating with finance and procurement teams to ensure timely approvals and compliance with institutional policies.
- Monitor expenditures and provide regular updates to ensure transparency and accountability.
- Perform any other duties or tasks as assigned by the Line Manager or Department.
- Knowledge of marketing and branding principles, trends and practices, preferably within the higher education sector.
- Strong written and verbal communication skills.
- Strong stakeholder management and relationship-building skills.
- Strong project management and organisational skills.
- Ability to collaborate effectively with internal and external stakeholders.
- Good understanding of marketing campaign planning, execution and evaluation.
- Ability to manage multiple projects and competing priorities effectively.
- Familiarity with SAP and budget management will be an advantage.
- Energetic, proactive and results-oriented approach to work.
- Strong work ethic, commitment and accountability.
- Effective relationship management and interpersonal skills.
- Ability to work effectively under pressure and manage competing priorities.
- Adaptable and responsive to changing requirements.
- Collaborative and team-oriented approach.
- Professional and confident when engaging with schools, counsellors, prospective students and other stakeholders.
- Bachelor’s or Master’s degree in Marketing, Communications, Business Administration or a related field from an HEC-recognised institution.
- At least 03 years of relevant experience in marketing, communications, outreach, or relationship management.
- Experience with SAP and budget management will be an advantage.
What We Offer:
A Learning Ecosystem
LUMS offers a dynamic work culture that encourages learning and innovation, skills development, and contribution to areas beyond your job role. You will have the opportunity to learn and interact with the best academic minds in Pakistan, as well as to work with highly experienced professionals.
Intellectual Freedom
We believe in the pursuit of knowledge, provide the freedom to explore across different disciplines and value the diverse expression of all community members for mutual learning and advancement.
Benefits
LUMS offers competitive benefits to its academic and professional colleagues including Provident Fund, Group Life Insurance, EOBI for Pension Scheme, Outpatient medical coverage for self and family, and In-patient Health Insurance for self, spouse, and dependent children.
Campus Perks
The LUMS campus offers all the facilities and amenities of a world-class university, including a Sports Complex offering international standard courts for badminton, squash, tennis, basketball and volleyball, a FINA certified 25M swimming pool, and separate gyms for women and men. In addition to the LUMS Dining Center, there is a variety of eateries across campus offering popular cuisines, a breath-taking mosque, a medical centre, the LUMS Library, car parking as well as transport facilities for females, and a professionally run Day Care Center for children of community members.
Discounts
LUMS also provides a wide range of corporate discounts and internal educational discounts to its community as a token of each member’s value to our community. Our internal educational discounts include waiver of undergraduate tuition fees of employees’ children studying at LUMS, scholarships for master’s programs in several schools, and executive development programs offered by the nationally recognized Rausing Executive Development Center (REDC).
LUMS is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace for all our employees. We do not discriminate on the basis of gender, race, religion, caste, ethnicity, age, non-disqualifying physical or psychological disability or social status. Candidates belonging to minority groups are encouraged to apply.