Lead the Marketing activities of the Centre for Continuing Education Studies (CES), from strategy to planning to execution, and managing branding/reputation management.

Apply professional marketing expertise to develop and enhance marketing strategies, plans and approaches based on insights and market intelligence, in turn increasing enrollments in CES courses and increasing brand recognition.

• Developing the overall strategy and the marketing portfolio of the centre
• Designing digital marketing campaigns to increase sales and support business development activities
• Develop a weekly, monthly and yearly plan/calendar for social media posting 
• Curating content to aid in the success of marketing campaigns
• Working closely with the design team for the creation of all marketing material in line with marketing plans devised, creating a wide range of different marketing materials
• Working with the digital media agency to publish, manage, and improve lead generation campaigns, measuring results
• Devise and manage social media marketing budget
• Monitor and generate reports on the effectiveness of marketing communications
• Maintain effective internal communications to ensure that all relevant center functions are kept informed of marketing objectives
• Implement direct marketing via calls, email, and through events

Ensure adherence to any other tasks and deadlines as assigned by the Supervisor/ HOD

• Effective management skills
• Communication, Marketing and Content-related knowledge
• Exceptional communication skills are also essential as the candidate will need to collaborate with cross-functional teams to successfully execute campaigns. Up to date with the latest marketing techniques and strategies
• Time management and organisation skills for planning and executing both large and small marketing projects and initiatives.
• Ability to manage social media platforms. Ability to run paid campaigns via the business manager of the digital media platform 
• Well-versed in MS Office
• Excellent networking skills
• Able to think outside the box

• Strong leadership skills, the ability to manage a team, mentor, and provide feedback.
• Ability to create a shared vision, culture and foster a positive team environment that drives results.

Bachelor’s/Master's in Marketing/Communications from a well-reputed and an HEC recognized University.

Atleast 5 years of proven experience in leading marketing campaigns. 

What We Offer:

A Learning Ecosystem

LUMS offers a dynamic work culture that encourages learning and innovation, skills development, and contribution to areas beyond your job role. You will have the opportunity to learn and interact with the best academic minds in Pakistan, as well as to work with highly experienced professionals.

Intellectual Freedom

We believe in the pursuit of knowledge, provide the freedom to explore across different disciplines and value the diverse expression of all community members for mutual learning and advancement.

Benefits

LUMS offers competitive benefits to its academic and professional colleagues including Provident Fund, Group Life Insurance, EOBI for Pension Scheme, Outpatient medical coverage for self and family, and In-patient Health Insurance for self, spouse, and dependent children.

Campus Perks

The LUMS campus offers all the facilities and amenities of a world-class university, including a Sports Complex offering international standard courts for badminton, squash, tennis, basketball and volleyball, a FINA certified 25M swimming pool, and separate gyms for women and men. In addition to the LUMS Dining Center, there is a variety of eateries across campus offering popular cuisines, a breath-taking mosque, a medical centre, the LUMS Library, car parking as well as transport facilities for females, and a professionally run Day Care Center for children of community members.

Discounts

LUMS also provides a wide range of corporate discounts and internal educational discounts to its community as a token of each member’s value to our community. Our internal educational discounts include waiver of undergraduate tuition fees of employees’ children studying at LUMS, scholarships for master’s programs in several schools, and executive development programs offered by the nationally recognized Rausing Executive Development Center (REDC).

LUMS is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace for all our employees. We do not discriminate on the basis of gender, race, religion, caste, ethnicity, age, non-disqualifying physical or psychological disability or social status. Candidates belonging to minority groups are encouraged to apply.