The Specialist – Communications leads the NOP Centre’s digital presence, marketing initiatives, and communication strategy. The role ensures the Centre’s mission is effectively represented across digital platforms through consistent branding, creative content, stakeholder communication, and targeted campaigns. This position enhances nationwide visibility and engagement by managing social media, digital outreach, storytelling, and event communication.

1. Digital & Social Media Management

• Plan and execute the annual digital strategy across Meta, Google, and other online platforms.
• Manage NOP’s social media channels, content calendars, and engagement metrics.
• Collaborate with design and video teams to produce digital content, including podcasts, reels, and tutorials.
• Track and analyse digital performance to refine campaigns and increase reach.
• Coordinate timelines and deliverables with internal teams and external vendors.

2. Marketing & Brand Communication

• Oversee development and production of marketing collateral and promotional materials.
• Ensure brand consistency across print, digital, and multimedia content.
• Coordinate with the Communications (M&C) department and other departments on external outreach, events, campaigns, and media placements

3. Content & Campaign Development

• Create, review, and update webpage and social media content, ensuring timely and accurate communication.
• Lead storytelling initiatives such as student success stories, interviews, and short documentaries.
• Develop and manage communication campaigns aligned with NOP milestones, application cycles, and outreach phases. 

4. Programme & Event Communication

• Develop communication material for major NOP events, outreach visits, and student engagement activities.
• Capture event highlights, photos, videos, and key insights for internal and external reporting.
• Support pre-event publicity and post-event documentation.

5. Email & Web Coordination

• Manage official NOP inbox, ensuring timely, accurate, and professional responses.
• Coordinate mass email campaigns for applicants and stakeholders.
• Regularly update the NOP webpages with new content, visuals, and essential programme information. 

6. Administrative Responsibilities

• Provide day-to-day administrative support for NOP communication, marketing, outreach, and Centre operations.
• Maintain organised digital filing systems and databases for content, reports, and stakeholders.
• Prepare activity reports, performance summaries, and documentation for internal review.
• Coordinate meetings, track action items, and manage timelines with teams and vendors.
• Support procurement, budgeting, and expense tracking for campaigns, events, and Centre activities.
• Participate in NOP Centre administrative tasks and events to ensure smooth implementation and execution.
• Ensure compliance with organisational policies, branding guidelines, and reporting standards.

7. Ad Hoc Responsibilities

• Support creative campaigns, special projects, and cross-department initiatives as required.
• Assist with video production, outreach documentation, and related communication needs.
• Maintain flexibility and creativity to meet dynamic communication demands.

• Proficiency with Meta Business Suite, Google Ads, Canva, analytics tools; 
• Strong writing, editing, and visual communication skills
• Basic graphic design (Photoshop, Illustrator), video editing skills (Premiere Pro, CapCut) and AI image/ video generation.
• Strong content creation, storytelling, and campaign planning.
• Effective coordination and time management capabilities
• Ability to develop creative communication strategies.

• Deadline-oriented and manages tight timelines effectively
• Proactive and organized
• Strategic, creative, detail-oriented;
• Demonstrates professionalism, adaptability, teamwork;
• Upholds brand integrity.

• At least a Bachelor’s/Master’s in Communications, Marketing, Media, or related field

• At least 3 - 5 years of experience in communications, digital marketing, or media roles.

What We Offer:

A Learning Ecosystem

LUMS offers a dynamic work culture that encourages learning and innovation, skills development, and contribution to areas beyond your job role. You will have the opportunity to learn and interact with the best academic minds in Pakistan, as well as to work with highly experienced professionals.

Intellectual Freedom

We believe in the pursuit of knowledge, provide the freedom to explore across different disciplines and value the diverse expression of all community members for mutual learning and advancement.

Benefits

LUMS offers competitive benefits to its academic and professional colleagues including Provident Fund, Group Life Insurance, EOBI for Pension Scheme, Outpatient medical coverage for self and family, and In-patient Health Insurance for self, spouse, and dependent children.

Campus Perks

The LUMS campus offers all the facilities and amenities of a world-class university, including a Sports Complex offering international standard courts for badminton, squash, tennis, basketball and volleyball, a FINA certified 25M swimming pool, and separate gyms for women and men. In addition to the LUMS Dining Center, there is a variety of eateries across campus offering popular cuisines, a breath-taking mosque, a medical centre, the LUMS Library, car parking as well as transport facilities for females, and a professionally run Day Care Center for children of community members.

Discounts

LUMS also provides a wide range of corporate discounts and internal educational discounts to its community as a token of each member’s value to our community. Our internal educational discounts include waiver of undergraduate tuition fees of employees’ children studying at LUMS, scholarships for master’s programs in several schools, and executive development programs offered by the nationally recognized Rausing Executive Development Center (REDC).

LUMS is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace for all our employees. We do not discriminate on the basis of gender, race, religion, caste, ethnicity, age, non-disqualifying physical or psychological disability or social status. Candidates belonging to minority groups are encouraged to apply.