The Marketing Associate will play a key role in supporting the development and execution of marketing and communication initiatives that strengthen the LUMS brand, promote academic programs, and enhance engagement with students, alumni, faculty, and external stakeholders. The position requires creativity, attention to detail, and the ability to manage multiple projects in a dynamic academic environment.

1. Marketing Campaigns and Content Development

• Assist in the planning, execution, and monitoring of integrated marketing campaigns for admissions, events, and institutional branding.

• Develop engaging and relevant content for digital and print platforms, including website copy, brochures, newsletters, social media posts, and email marketing.

• Coordinate with academic and administrative departments to collect and curate stories, success highlights, and visual assets.

• Ensure all marketing materials align with LUMS branding guidelines and tone of voice.

2. Digital and Social Media Marketing

• Support the management of official LUMS social media channels (Facebook, Instagram, X, LinkedIn, YouTube, TikTok, etc.).

• Schedule and monitor posts, track engagement metrics, and prepare monthly social media analytics reports.

• Assist in executing digital advertising campaigns (Google Ads, Facebook Ads, etc.) to increase visibility and engagement.

• Identify trends and propose new digital content strategies to enhance audience interaction.

3. Event Marketing and Coordination

• Collaborate with internal teams to promote major university events such as Open Days, Convocations, Donor events, Conferences, and Alumni Reunions.

• Assist in event coverage, including live posting, photography coordination, and post-event summaries.

4. Branding and Public Relations

• Support branding consistency across all university communications.

• Assist in liaising with external vendors, creative agencies, and media partners.

• Contribute to press releases, articles, and newsletters highlighting LUMS initiatives, faculty research, and achievements.

5. Market Research and Reporting

• Conduct competitor benchmarking and market research to identify emerging trends in higher education marketing.

• Analyse campaign performance data and prepare periodic performance reports with actionable insights.

• Excellent written and verbal communication skills (English proficiency required; Urdu writing a plus).

• Strong understanding of digital marketing tools and social media management.

• Basic graphic design or video editing skills (Canva, Adobe Creative Suite, etc.) preferred.

• Ability to multitask, meet deadlines, and work collaboratively in a team environment.

• Analytical mindset with the ability to interpret marketing data and generate insights.

• Creativity, initiative, and passion for storytelling and brand building.

1. Communication and Collaboration

• Communicates clearly, confidently, and respectfully across diverse audiences.
• Works effectively within teams and across departments, fostering cooperation and trust.
• Actively listens and responds constructively to feedback.

2. Creativity and Innovation

• Generates fresh ideas and creative approaches to engage diverse audiences.
• Demonstrates openness to experimentation and continuous improvement.
• Adapts messaging and content to different media and cultural contexts.

3. Accountability and Professionalism

• Takes ownership of assigned projects and meets deadlines with quality deliverables.
• Demonstrates reliability, integrity, and a strong sense of responsibility.
• Represents LUMS professionally in all internal and external interactions.

4. Analytical and Results Orientation

• Uses data and insights to guide marketing decisions.
• Tracks and evaluates campaign outcomes to recommend improvements.
• Focuses on achieving measurable results aligned with institutional goals.

5. Adaptability and Learning Agility

• Responds positively to change and evolving institutional priorities.
• Seeks opportunities to learn and develop new skills.
• Maintains composure under pressure and manages multiple projects efficiently.

6. Cultural Sensitivity and Inclusion

• Respects and values diversity of perspectives and backgrounds.
• Contributes to a supportive, inclusive, and positive work environment.

• Bachelor’s (Hons)/Master's degree in Marketing, Communications, Business Administration, Media Studies, or a related field.

• At least 1-2 years of relevant expereince in marketing, communications, or digital media.

What We Offer:

A Learning Ecosystem

LUMS offers a dynamic work culture that encourages learning and innovation, skills development, and contribution to areas beyond your job role. You will have the opportunity to learn and interact with the best academic minds in Pakistan, as well as to work with highly experienced professionals.

Intellectual Freedom

We believe in the pursuit of knowledge, provide the freedom to explore across different disciplines and value the diverse expression of all community members for mutual learning and advancement.

Benefits

LUMS offers competitive benefits to its academic and professional colleagues including Provident Fund, Group Life Insurance, EOBI for Pension Scheme, Outpatient medical coverage for self and family, and In-patient Health Insurance for self, spouse, and dependent children.

Campus Perks

The LUMS campus offers all the facilities and amenities of a world-class university, including a Sports Complex offering international standard courts for badminton, squash, tennis, basketball and volleyball, a FINA certified 25M swimming pool, and separate gyms for women and men. In addition to the LUMS Dining Center, there is a variety of eateries across campus offering popular cuisines, a breath-taking mosque, a medical centre, the LUMS Library, car parking as well as transport facilities for females, and a professionally run Day Care Center for children of community members.

Discounts

LUMS also provides a wide range of corporate discounts and internal educational discounts to its community as a token of each member’s value to our community. Our internal educational discounts include waiver of undergraduate tuition fees of employees’ children studying at LUMS, scholarships for master’s programs in several schools, and executive development programs offered by the nationally recognized Rausing Executive Development Center (REDC).

LUMS is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace for all our employees. We do not discriminate on the basis of gender, race, religion, caste, ethnicity, age, non-disqualifying physical or psychological disability or social status. Candidates belonging to minority groups are encouraged to apply.