The Creative and Digital Marketing Specialist is responsible for planning, managing, and executing integrated digital marketing initiatives that strengthen the Centre's brand visibility, support student enrolment objectives, and generate qualified leads. The role develops and delivers multi-channel marketing campaigns, oversees creative content production, and ensures consistent brand messaging across digital platforms. The incumbent also monitors campaign performance, manages digital communications, and collaborates with internal and external stakeholders to enhance the Centre's marketing effectiveness.
- Develop and execute an integrated, omni-channel digital marketing strategy aligned to the Centre's enrolment, brand, and revenue goals.
- Plan and manage multi-channel campaigns (paid, owned, and earned media) rather than single-platform activity, ensuring consistent messaging across all touchpoints.
- Translate business and programme objectives into channel-specific tactics, timelines, and budgets.
- Develop and manage the content calendar, posting schedule, and community engagement across all social media platforms.
- Manage paid social campaigns, target audience, and platform-level performance optimisation.
- Stay current on platform algorithm changes and emerging channels relevant to executive education audiences.
- Supervise content production (copy, design, video) across internal resources and external vendors/freelancers, ensuring on-time, on-brief delivery.
- Build and safeguard a coherent brand narrative and tone of voice across all campaigns, platforms, and touchpoints.
- Ensure all creative and communications output is consistent with brand guidelines and positioning.
- Develop and implement on-page SEO and content optimisation strategies to improve website visibility and user engagement.
- Manage web page content, structure, and updates in coordination with web/IT resources.
- Lead digital communications, including email marketing, newsletters, and other CRM-driven touchpoints.
- Track marketing-qualified leads through to handoff, maintaining clear funnel visibility for Sales and Business Development.
- Set up and monitor attribution, conversion, and campaign performance dashboards.
- Prepare and present regular reports on campaign performance, lead generation, and conversion metrics.
- Work closely with Sales and BD to align campaign timing, messaging, and lead quality to pipeline needs.
- Supervise campaign and content projects end-to-end, coordinating internal teams, agencies, and freelancers.
- Manage marketing budgets and vendor relationships for creative, media, and platform spend.
- Represent the Centre at industry events, alumni engagements, and promotional activities to strengthen brand visibility and stakeholder relationships.
- Develop or oversee the production of creative assets for digital marketing campaigns, ensuring quality, accuracy, and alignment with brand standards.
- Design or oversee marketing collateral — brochures, flyers, newsletters, and digital assets — across print, digital, and animation formats.
- Conceptualise visuals from advertising/marketing briefs, present rough drafts and layout options to stakeholders, and iterate to final execution.
- Contribute to or supervise copywriting, video editing, multimedia storytelling, and post-processing of photography for marketing use.
- Stay current with design trends, tools, and technologies, and apply this to keep the Centre's creative output competitive and contemporary.
- Knowledge of digital marketing principles and integrated marketing communications
- Knowledge of SEO, SEM, website optimisation, and social media marketing
- Understanding of branding and visual communication principles
- Knowledge of digital analytics and CRM platforms
- Excellent visual design and creative thinking skills
- Strong project management and organisational skills
- Excellent written and verbal communication skills
- Ability to analyse campaign performance and interpret marketing data
- Proficiency in Adobe Creative Suite, Canva, basic video editing, and digital marketing tools
- Ability to manage multiple campaigns simultaneously
- Google Analytics Certification
- Google Ads Certification
- Meta Blueprint Certification
- HubSpot Certification
- SEO Certification (e.g., SEMrush, Moz)
- Creative and innovative thinker
- Detail-oriented and quality-focused
- Collaborative and team-oriented
- Adaptable and open to feedback
- Proactive and self-motivated
- Professional demeanour and strong work ethic
- Adaptable, resilient and result-oriented
- Bachelor's (Hons.) or Master's degree from an HEC-recognized institution in Marketing, Communications, Mass Communication, Graphic/Visual Design, Business Administration, or a related field.
- Minimum 03 years of relevant experience in creative design, branding, digital marketing, or marketing communications, including social media management, content development, campaign execution, and digital analytics.
What We Offer:
A Learning Ecosystem
LUMS offers a dynamic work culture that encourages learning and innovation, skills development, and contribution to areas beyond your job role. You will have the opportunity to learn and interact with the best academic minds in Pakistan, as well as to work with highly experienced professionals.
Intellectual Freedom
We believe in the pursuit of knowledge, provide the freedom to explore across different disciplines and value the diverse expression of all community members for mutual learning and advancement.
Benefits
LUMS offers competitive benefits to its academic and professional colleagues including Provident Fund, Group Life Insurance, EOBI for Pension Scheme, Outpatient medical coverage for self and family, and In-patient Health Insurance for self, spouse, and dependent children.
Campus Perks
The LUMS campus offers all the facilities and amenities of a world-class university, including a Sports Complex offering international standard courts for badminton, squash, tennis, basketball and volleyball, a FINA certified 25M swimming pool, and separate gyms for women and men. In addition to the LUMS Dining Center, there is a variety of eateries across campus offering popular cuisines, a breath-taking mosque, a medical centre, the LUMS Library, car parking as well as transport facilities for females, and a professionally run Day Care Center for children of community members.
Discounts
LUMS also provides a wide range of corporate discounts and internal educational discounts to its community as a token of each member’s value to our community. Our internal educational discounts include waiver of undergraduate tuition fees of employees’ children studying at LUMS, scholarships for master’s programs in several schools, and executive development programs offered by the nationally recognized Rausing Executive Development Center (REDC).
LUMS is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive workplace for all our employees. We do not discriminate on the basis of gender, race, religion, caste, ethnicity, age, non-disqualifying physical or psychological disability or social status. Candidates belonging to minority groups are encouraged to apply.